Search Engine Optimization (SEO) is crucial to your online presence, but it can be overwhelming and time-consuming to keep up with the trends.
Although it may be in your best interest to have an SEO expert look over your site and make recommendations, perhaps your budget or time won’t allow.
So if you’re in need of a quick fix, here are a few SEO tips to get you on the right track of getting your site found.
1) Optimize Your Title Tag
Your web page’s title tag holds tremendous weight with the search engines.
Make sure you know what your keywords are and then implement them in your page’s title tags – preferably before your site’s title.
If you are targeting a specific geographical region, you can include that in your title tag as well.
Try to use different title tags for every page of your site and limit it to 60 characters.
Title tag example: “Custom Jewelry Design, Naperville | XYZ Designs”
2) Insert Keywords within Header Tags
When a search engine indexes your site, it takes special notice of the content within header tags since this is where your most important content resides.
Break up your content into sections and use your keywords as headers to further optimize your site’s content.
Avoid using more than one h1 tag per page. Since this is the most important header tag, it should only highlight the main topic of your page.
Header tag example: <h2>Custom Wedding Bands</h2>
3) Use Unique Meta Descriptions
A web page’s meta description appears underneath a page link within the search engines, giving an overview of that particular page’s content. Use a different description on every page of your site and make sure it entices people to click.
For more tips on search engine optimization, contact us today to schedule a consultation.
Helpful SEO Tools:
- Google SEO Starter Guide https://support.google.com/webmasters/answer/35291?hl=en
- Google Webmaster Tools: https://www.google.com/webmasters/
- Google AdWords Keyword Planner: https://adwords.google.com/KeywordPlanner
- Google Trends: https://www.google.com/trends/
