Laura Swords

12 Budget-Friendly Marketing Ideas for Small Businesses

Is your small business working with a limited marketing budget and few (if any) company resources? You may not have the money, time, or people to produce billboards, TV/radio ads, mass direct mailings or the like. Not to worry. There are still lots of high-impact ways you can market your business and stay competitive, without breaking the bank. Here’s a […]

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6 Benefits of Improving Client Communications

You start out with a business plan. You forecast sales numbers. You align internal and external resources. But there’s an equally important part of growing your business that often gets lost in the shuffle—a client communications plan. How will people come to understand your unique value proposition—or that you even exist—if you don’t “talk” with them on a routine basis? […]

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Maintaining brand consistency is important

5 Reasons Why Brand Standards Matter to Your Business

Without a doubt, one of the most important aspects of communicating a brand visually and emotionally is consistency. The more consistently you amplify your brand across all your marketing channels—whether through print, web, or social media—the more likely you’ll build awareness and eventually develop trust and loyalty with customers. Branding communicates what you do, what you stand for, and what […]

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10 Tips to Secure Your WordPress Site from Hackers

10 Tips to Secure Your WordPress Site from Hackers

WordPress – a free and open-source content management platform – is currently being used on over 75 million websites. This equates to roughly 28% of all existing websites. The fact that it’s ubiquitous should tell you that building your site on WordPress has its advantages. However, its popularity alone has made WordPress a frequent target of hack attempts. You may […]

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Lessons for Your Landing Pages

Lessons For Your Landing Pages: Don’t Hold Back

If you’ve worked hard with PPC or social media campaigning only to have website visitors leave within a few seconds of landing on your website, it can be a monumental waste of ad spend. And as an online shopper, there’s nothing worse than landing on a page and being disappointed with what you see. Whether it’s the design, the usability, […]

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Steps to Creating WordPress Site

How to Set Up a WordPress Website in 7 Easy Steps

You’ve done your homework and you know the advantages of building your site on WordPress. You’ve even carved out some time to tackle your website development on your own. But how and where do you start? What steps need to be taken and in what order? Do a search on how to set up a WordPress site and you’ll find [...] Read more
Infographic Design Tips

7 Infographic Design Tips for the Non-Designer [Infographic]

Examples of infographics are everywhere, so chances are pretty good that you’ve seen, read and even shared a few of them with friends or colleagues. Since the brain tends to process visual images faster than words, infographics have become a proven method for communicating information in an interesting and easy-to-understand format. Maybe you’ve considered using infographics on your own site, […]

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Social Media Tools to Simplify Your Life

12 Social Media Tools to Save Time and Simplify Your Life

Are you struggling with finding the time to manage social media marketing for your business? A lot of precious time can be wasted figuring out what to post, where to post, and how to post it. In an effort to help simplify your life, we’ve created a collection of our favorite social media tools. So whether you’re researching, writing, designing […]

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Boost SEO with These 3 Google Analytics Reports

Boost Your Site’s SEO with 3 Google Analytics Reports

If you know a little about content marketing, then you know that the more relevant content you provide to potential customers, the more likely they are to find your site in the searches. But how do you know what content is important to your target market? The answer: look to Google Analytics. If you aren’t currently taking advantage of this […]

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SEO Factors you must consider

17 Powerful SEO Ranking Factors You Might Not Know About

If you have a website then you’re probably familiar with the basics of SEO. You know that without it, you’ll be hard-pressed to rank high in the searches. One thing you might not know is this: There are a lot of factors that can affect your search engine rankings. Obtaining a top position is not as simple as putting a few keywords […]

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What is the Best Email Marketing Software?

What is the Best Email Marketing Software?

Every day your inbox is jammed with all kinds of emails: coupons, promotions, invitations, newsletters, receipts, etc. This proves that many businesses recognize email marketing as a powerful tool for staying in touch with customers and prospects. According to the Direct Marketing Association, “email provides the highest ROI for modern marketers”. (Click here for DMA’s email marketing statistics.) But you […]

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Essential homepage elements

9 Essential Elements Every Homepage Should Have

Do you have all the essential elements on your homepage? Every good website starts with a plan. While there are many aspects to consider during this process, one of the first orders of business should be mapping out your homepage. It’s so easy to get caught up with the bells and whistles that you want to have on your site, that […]

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